New Zealand’s Billion-Dollar Bet Against the Future
Despite every effort to stop it, the clean energy transition is winning. So why is the government spending a billion dollars of consumers’ money betting the other way?
Read the story →Illustration — Coley Studio
Coley is my independent brand, design, and creative-direction practice, developed over thirty years across energy, produce, and consumer goods, sharpening purpose and design as an edge.
Work that spans Australasia, the UK and the US, the founding team of Powershop, reinventing how New Zealanders buy electricity; co-founding All Good, which put the country’s first Fairtrade bananas and later its first oat milk on supermarket shelves; to co-founding Karma Drinks, establishing its UK and European expansion, and the foundation that funds schools and infrastructure in Sierra Leone.
I’m now working through Coley Studio on brand strategy, design for product development, and positioning. The formative work that sets a venture’s direction, engagement, and demand.
Simon
