Based in Auckland, working internationally. Co-founder of Karma Drinks — opened the brand's UK and European markets, now its largest international territory — and All Good Bananas, and on the founding team of Powershop. Earlier: Creative Director at Agency.com London, Creative Lead at Viant. Now consulting through Coley Studio on brand and commercial strategy.
Available for new engagements
From a Sierra Leonean cola bean to cafés across the UK and Europe — now the company's largest international market. Karma Drinks proves that great taste, doing good, and commercial success can travel together. A certified B Corp; the foundation funds schools, healthcare, and entrepreneurship in Sierra Leone.
Pioneered the NZ market for Fairtrade and organic bananas working with the El Guabo cooperative in Ecuador, then launched the country's first widely available premium oat milk.
Helped design New Zealand's first online electricity retailer as part of the founding team. Customer satisfaction has sat above 90% since launch.
42 is the latitude in New Zealand where air quality is a benchmark for the world. The purity of the vodka, the back story, and founder Geoff Ross's bravery to be unconventional were a perfect setup for creative marketing and product development.
Co-created and developed Better by Design, a transformative business improvement programme run by New Zealand Trade and Enterprise. The programme helps companies integrate design thinking and innovation through tailored workshops, expert guidance, and global insights.
Interactive customer experiences for T-Mobile, BT, British Airways, Sainsbury's Bank.
Interactive customer experiences for Universal Music, Liberty, Diageo, Fidelity.
Thirty years across three industries — energy, produce, and consumer goods — using ethics and design as an edge rather than a marketing layer. Powershop reinvented how New Zealanders buy electricity. All Good put the country's first Fairtrade bananas, and later its first oat milk, on supermarket shelves. Karma Drinks turned a soft drink into a globally distributed brand whose foundation funds schools and bridges in Sierra Leone. The argument across all three: a purposeful, design-led strategy delivers disproportionate advantage — shaping culture, markets, and lasting impact.
Now consulting through Coley Studio on brand strategy, naming, positioning, and the formative work that sets a venture's direction — with founders, leadership teams, and the occasional editor.
17 NZ Best Awards medals across Karma, All Good, and Powershop (including multiple Gold and a Purple). AGDA Pinnacle and AXIS Grand for Design for Good. NZ Innovators Award winner 2015 (Innovation in Marketing & Communications).
New Zealand, Australia, United Kingdom.