What makes Fair Trade truly fair?

BBC World News sat down with Karma Cola co-founder Simon Coley to explore how a small New Zealand company took on the giants of Coke and Pepsi with an ethical alternative. From sourcing real kola nuts in Sierra Leone to setting up the Karma Cola Foundation, every bottle helps fund community projects chosen by the farmers themselves. In this interview, Simon explains how transparency, Fairtrade partnerships, and purpose-driven business can protect livelihoods—even through crises like Ebola—and inspire a better way to trade.