Simon Coley is a designer and entrepreneur who’s disrupted three industries: energy, produce, and consumer goods, using ethics and design to create an edge. He helped reinvent electricity retail with Powershop, introduced Fairtrade bananas to New Zealand, and built Karma Drinks into a global brand, funding schools and bridges in Sierra Leone. His work proves that a purposeful, design-led strategy delivers disproportionate advantage, shaping culture, markets, and lasting impact.

See what Simon and his co-founders, investors, and co-creators have made possible.